Some of our research

Holden PR (2019) “I’m only trying to help”: The Drama Triangle and Social Marketing Communications. World Social Marketing Conference.


Holden PR (2017) ‘Developing ESMA Qualifications in Social Marketing and Behaviour Change’ (second phase) World Social Marketing Conference, Arlington, VA, USA.

Holden PR (2016) ‘Developing ESMA Qualifications in Social Marketing and Behaviour Change’ (initial phase) European Social Marketing Conference, Espoo, Finland.

Donaldson R and Holden PR "Barriers to the uptake of NHS Healthchecks" for Public Health Merton.

Holden PR (2014) “How Social is Social Marketing: an invitation to reflexive theory?” International Social Marketing Conference 2014, Australian Association of Social Marketing, Monash University, Mornington Peninsula, Victoria, Australia.

Wilde N and Holden PR (2010) “The Football Replica Shirt as a Major Contributor to Brand Value in the Global Football Market.” 2nd International Conference on Brand Management, Ghaziabad, India.

Wilde N (2009) 'Interview with Orlando Salvestrini President of Marketing, Club Atletico Boca Juniors in Argentina' International Journal of Sports Marketing and Sponsorship.

Wilde N and Holden PR (2008) “Exploited or Soccer-Mad?: Fans’ Attitudes to the Marketing of Replica Shirts. Early Findings From an International Comparative Survey” Academy of Marketing Annual Conference.  Awarded Best Paper in Track in Sports Marketing

Aiken M and Holden PR (2008) “Bourdieu revisited: how his ideas illuminate the way political ideologies affect thinking on the third sector” The Third Sector and Political Ideologies: unpacking relations between organised civil society and the State. Symposium, University of Kent, Canterbury.

Aiken M and Holden PR (2007) “Changing places or learning to tango? Values and brands in transition in the for-profit and not-for profit sectors” 6th International Colloquium on Nonprofit, Social and Arts Marketing, London, September.

Holden PR (2005) “What would Bourdieu make of the Voluntary Sector?” VSSN seminar, London School of Economics, November.

Wilde N (2004) “The impact of football on at risk adolescent?s health, education and social responsibilities: A study of Charlton Athletic?s involvement in the Positive Futures project”. European Football Conference, University of Central Lancs, Preston.

Holden PR and Wilde N (2004) “Defense or Attack? Can Soccer help tackle Social Exclusion?”  paper presented to ISTR Conference, Toronto Canada pdf of paper here

Wilde N (2003) “Fashion accessory, social identity or tribal uniform? Exploratory research into the reasons why consumers purchase replica football kits in England and Spain” World Sport Congress 2003 Barcelona. Published in Butenko S, Gil-Lafuente J and Pardolos PM (Eds) (2004) Economics, Management and Optimization in Sports Springer-Verlag, Berlin.

Holden PR (2003) “Are Charities Ethical Organisations” paper presented to ISTR Fourth Workshop on the Challenges of Managing the Third Sector, Fribourg Switzerland.

Holden PR (1999) “Charity Branding: Volunteers the missing link?” paper presented to ICFM Convention, Birmingham UK.